Instead of being tied to a channel's schedule, OTT streaming services (like Netflix, Amazon Prime, Hulu and the new Disney Plus) deliver full control of what viewers would like to watch and when.
The OTT Industry is estimated to reach $70.5 billion usd by 2021. Everyday, more and more are ready to ditch cable and downloading to switch over to a video streaming service. Within a streaming service, data is transmitted as a continuous flow; not occupying space in devices nor will it test a viewer’s patience waiting on the download. (Not to mention those repetitive commercials.)
This VOD (video on demand) trend has opened doors for those outside of the entertainment rubric. Nowadays, you can find VOD services for education, e-commerce, sports, healthcare, among others.